Will The American Dream Mall Reinvent Retail or Prove It’s Dead?

There’s not a lot of places in the worlds where you can find skiing, a waterpark, and new Sketchers under one roof. If this combination excites you, you’re probably familiar with the American Dream mall in New Jersey. While there’s certainly a lot to do inside this mall, its early life has been marred with complications and setbacks.

In a world where e-commerce is replacing brick and mortar stores, the American Dream seeks to reinvent the idea of a shopping mall. The aptly named complex was designed with the idea that…