Don’t expect Threads to take over Twitter any time soon

It’s been a challenging year for Twitter. Now in its Elon Musk era, the social platform’s name officially became X (though I will continue to call it Twitter in this article), lost millions of users, and is now being boycotted by advertisers.

It seems like people should be looking for alternatives — but we have one. In early July 2023, Meta released “Threads.” The text-based social media app surpassed 150 million downloads in less than two weeks and peaked at roughly 50 million active users. The buzz faded quickly, and usership…