Why Don’t People Want TOMS Anymore?

Michael Beausoleil
5 min readAug 11, 2023

One decade ago, TOMS was stepping toward world domination. The footwear brand was known for its distinct espadrilles and its “buy one, give one” model. Each time someone bought a pair of shoes, another pair was donated to a child in need.

An ad for TOMS claiming the style is basic but the mission is extraordinary. With a row of TOMS espadrilles.

In the early 2010s, wearing TOMS was a statement that meant that you were fashionable and philanthropic. The brand was valued at $625 million in 2014, but by 2019…

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions