What happened to Hydro Flask in a world full of Stanley Cups?
By this point, you’ve probably heard of the Stanley Cup trend. People are lining up to get them, kids are teased if they don’t have them, and “WaterTok girlies” rely on them. But it’s not exactly a surprise to see a water bottle reach such levels of popularity.
Before people were fighting to get Stanley tumblers, Hydro Flask was the must-have water bottle. The metal bottles became part of the VSCO girl aesthetic and were built to be durable — so strong that they outlasted the brand’s time in the limelight.
Now, the trends have changed and Stanley has become the must-have water bottle, and Hydro Flask’s quality can’t outsell Stanley’s trendiness. But, if it’s true that trends cycle back, will Hydro Flask be able to return to the spotlight? Or was its time as a must-have accessory just a flash in the pan?
Hydro Flask’s popularity geyser
For some people, Hydro Flask’s rise to popularity may seem like it was ages ago — but really, it wasn’t even five years ago. It became an essential item for Gen Z thanks to its prominence on VSCO, and becoming associated with the “VSCO girl” aesthetic. It would also be featured on TikTok, and while the app was popular at the time, it wasn’t the cultural phenomenon it is today.
