What happened to Hydro Flask in a world full of Stanley Cups?

By this point, you’ve probably heard of the Stanley Cup trend. People are lining up to get them, kids are teased if they don’t have them, and “WaterTok girlies” rely on them. But it’s not exactly a surprise to see a water bottle reach such levels of popularity.

Before people were fighting to get Stanley tumblers, Hydro Flask was the must-have water bottle. The metal bottles became part of the VSCO girl aesthetic and were built to be durable — so strong that they outlasted the brand’s time in the limelight.