Vuori: How a SoCal Brand Grew to a National Market

If you’ve spent any time walking around Southern California you’ve likely seen someone with a “v” on the left leg of their shorts. Brand names are splashed across a lot of the clothing you’ll find in this part of the country, but the locals know the “v” is for Vuori. This Encinitas-based athletic line has built a strong following, and has been experiencing stready growth since it was found in 2015.

In the right part of the country, Vuori is an established brand. In other parts, this brand is going to be popping up on yogis, surfers, and…