UGGs Are Back In Style, and They’ll Never Go Away

Michael Beausoleil
6 min readJan 18

Winter is here, and Gen Z and Millennials can finally agree on something: It’s time to break out the UGGs.

When it comes to Y2K fashion, young Americans may not have perfectly replicated the trends worn during the Bush administration. But, they’ve got some things right, and it will always be acceptable to don a pair of furry UGGs. The boots with the fur are popping up on TikTok feeds, just like they graced Myspace pages 15 years ago.

From some perspectives, the brand is having a resurgence — but did it ever really go…

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions