The iPhone SE Is So Familiar It Changed the Smartphone Industry

Michael Beausoleil
Mac O’Clock
Published in
7 min readApr 23, 2020

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When Apple releases a new phone, it’s big news. Some launches are less important than others, but no iPhone release was less eventful than this year’s iPhone SE. This is the second time Apple released a phone in its SE line, but they didn’t even bother giving this iPhone a unique name. There were no lines outside stores, in fact, they were all closed in the US due to COVID-19.

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Michael Beausoleil
Mac O’Clock

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions