The Future of Retail Is Happening at Starbucks Right Now

I’ve never been shy to admit I’m a Starbucks addict. I like the coffee, and its uniformity means I can visit any shop across the nation and get the exact same cold brew I love. But recently, there have been changes in the experience. I’m still able to get my coffee, but something feels off.

Yes, the past two years have been hard on retail stores, and Starbucks was impacted (of course). The company was forced to implement social distancing, but it was poised for success in other areas. Specifically, as one of the best mobile apps for…