Ten Ways EA is Ruining Their Sims Empire

Michael Beausoleil
9 min readMar 13, 2021

Want to know what I was doing in the summer of 2000? I was hunched over a keyboard playing The Sims. These were the early days when design options were limited, no one ever aged, Sims were confined to a single lot, and the term “woohoo” has no meaning. As simple as it was, I spent hours building a loving family and designing the perfect household. Then, I’d set it on fire.

Toward the end of that summer, the first expansion pack was released. I was all too willing to spend my money so my Sims could be Livin’ Large, and I was officially part of the ecosystem…

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions