Ten Ways Chubbies Shorts Used Social Media Marketing to Appeal to Millennials

Fashion can be a challenging field to break into. Brands either follow trends, focus on the basics, or in rare cases they become trendsetters. Often, the trendsetters don’t even focus on the fashion itself. They focus on the marketing, social causes, or celebrity endorsements. In the 00’s, everyone wore inexpensive rubber bracelets such as Livestrong bands. They were cheap and ugly, but the social awareness erased the faux pas.