Ten Ways Amazon’s Customer Experience is Genius but Manipulative
It’s been a long time since consumers needed to go to a physical store to make purchases. Most items can be ordered online with a few clicks, and Amazon has become a staple of e-commerce. People have become comfortable receiving daily packages thanks to Amazon Prime and all of its benefits.
According to Forbes, Amazon is the biggest retailer in the world. This is no easy feat, and it’s the culmination of millions of small transactions. It should be no surprise that Amazon is trying to get you to spend more money, but they face some unique challenges. Unlike physical retailers they don’t have the tangible products for customers to touch and see. So they use some crafty digital tactics to get you to spend more.
Are they unique? Absolutely not.
Most retailers are trying to spice up their e-commerce presence and get customers to make more sales. As the biggest retailer, Amazon is going to solidify trends. This doesn’t mean they invented every marketing strategy; they just turn them mainstream. To some degree, all retailers are guilty of trying to entice customers to spend more. This will always be a part of the retail experience, but it can also hurt customers’ wallets.
With an analytical eye, it’s easy to see how Amazon’s customer journey can be a bit manipulative. Knowing their tactics can help consumers to get what they need, and avoid spending more than they want.
