Rhone Reinvented Athleisure to Make it More than a Trend

Many 2010’s trends are dying, but athleisure has proven it’s more than just a fad. Existing retailers are growing their lines of athletic apparel while newer brands are able to find their footing in this landscape. Specifically, men’s athleisure has received a lot of attention in more recent years. Athletic men who are looking to find some comfortable and presentable clothing might want to turn their attention to Rhone.

The brand enters the market during a time when there is strong demand and many competitors. So, Rhone needs to find a way to differentiate itself from the rest. To do this, they decided to find a niche audience within a niche market.

Rhone has been growing steadily every quarter since its inception. Now, it’s a profitable brand that seems to be identifying shifts in consumer trends. Within their existing customer base they’ve already started to blur the lines of athletic wear and business casual. As they gain popularity and reach a larger audience, they have potential to become a thought leader in 2020’s fashion.

How Rhone Became Rhone

The rise of athleisure can be traced to the late 00’s and following years. Early success stories seem to focus more on women’s apparel than men’s, and this left untapped market potential. Co-founder Nate Checketts has admitted the idea was born due to a lack of quality men’s athletic pants in the early 2010’s.