Netflix Is Crumbling, and ‘Stranger Things’ Season 4 Volume 2 Is Proof

Michael Beausoleil
5 min readJul 6, 2022

After three long years, Netflix subscribers finally got new episodes of Stranger Things in 2022, but this release was a bit different. Rather than getting the full season in one massive block, the streaming service staggered the release for the show’s fourth season. The first seven episodes were released on May 27, 2022. The final two episodes came out on July 1, 2022.

Fans had been waiting for the new season since July 2019; a long wait extended by the pandemic. But the show is also massively popular. Its release is an event for Netflix, and season 4 volume 1 got a lot of play in its first four weeks.

Max being lifted on Stranger Things
Max in Stranger Things season 4 volume 1. Courtesy of Netflix

So why did we get the show in two batches? For the same reason companies make any decision: money.

Most likely, this will have a positive result for Netflix in the near future, but it might be a shortsighted decision in the long run.

What’s Going On With Netflix?

It’s not exactly a secret that Netflix’s upward acceleration has slowed down. For the first time in a decade, the company reported a decline in subscribers: 200,000 in the first quarter of 2022. As viewers unsubscribe, the company feels the burden of declining interest. Netflix has seen multiple layoffs, and issues continued in June 2022 when 300…

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Michael Beausoleil
Michael Beausoleil

Written by Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions