Move Aside Cyber Monday, Black Friday Is Becoming the Online Event

2020 was a year when the world looked different. Some holiday festivities were virtual, people even joked they were canceled, but celebrations certainly occurred. Thanksgiving dinners were served and Christmas presents were opened, but retailers were more concerned with the time in between.

As most stores expected, Black Friday 2020 was a fraction of the event in 2019. Foot traffic was down 52%, but nobody expected people to break quarantine for discounted sweaters. The pandemic amplified a problem that was already…