It’s Not Just You, Music is Getting Really Boring

Michael Beausoleil
7 min readJun 21, 2022

In March of 2022, the song Heat Waves by UK band Glass Animals hit the top of the Billboard Hot 100. It had spent 58 weeks on the chart before reaching its peak; over a year gaining momentum and radio play. Clearly, the song has fans, but does it have serious competition? How can a song flounder around the charts for so long without even peaking?

Heat Waves by Glass Animals. Courtesy of Wolf Tone Records & Universal Music

There were multiple factors contributing to the song’s success, but one shouldn’t be overlooked. Everything else that week was boring.

Topping the Billboard Charts used to be a huge accomplishment, and it still is, but it’s becoming more formulaic and less popularity-driven. Record companies know what they need to do to produce a popular song, and they keep following the same blueprint. Now, it’s gotten to a point where it’s no longer interesting.

I’m not talking about the quality music that does get released. Rather, I’m talking about the stagnation of music and the lack of variety being promoted, particularly on the radio. If a song is going to be successful, there are two ways to rise to the top: become an organic smash, or create an environment where competition can’t succeed. Guess which one dominates the music industry at the moment.

What Makes a Hit?

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Michael Beausoleil
Michael Beausoleil

Written by Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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