Is COVID-19 Pushing Restaurants to a Netflix-Style Revolution?

In 2008, watching a movie had a different meaning. Customers had one of five options: theater, rent-in-store, rent-by-mail, buy or download. Then, Netflix introduced streaming and the game was changed.

During this time, America was in the middle of a recession. Many people were steering away from theaters and staying inside. A single $15 ticket at the theaters would translate to many more movie on the TV. Renting movies was more affordable, then streaming was introduces and the process became much more convenient. Netflix has evolved since its early days, but none of this would have happened if people didn’t change their viewing habits.

In 2020, life has changed drastically due to COVID-19. While Netflix continues to thrive, other industries have taken a hit. One industry hit the hardest: restaurants. Social distancing has made it impossible to sit in a dining room to be served a meal, but many restaurants remain open for business. Third party delivery services like Uber Eats and Door Dash may allow customers to place orders, but the traditional experience has changed.

For restaurant owners, it’s hard to know whether or not this will have a longterm impact. Google Trends data reveals terms like “Uber Eats,” “DoorDash,” “Grub Hub,” and “Postmates” have seen a rise in popularity during late March and April. Diners know these deliveries are their best options, and many deliveries are to first time users.