Five Sales Strategies We’re Learning from Black Friday 2020

If you’re looking for deals, Black Friday is the time to get them. Retailers know this is a time when they expect a lot of traffic and lines out the door. Except now, they don’t want physical traffic. Long lines are more of a hazard than a vanity metric, and retailers would rather get your business on a different platform.

2020 is going to make Black Friday a different event, and that’s a great thing. Very few people wanted to spend their Thanksgiving Day lining up for bargains, but that doesn’t mean bargain hunters can take the day off. Many of the best deals will be found exclusively online. Other deals will be honored online, but you may need to work with customer support. Regardless, Black Friday means big business. In 2019, Americans spent over $7.4 billion on Black Friday itselfand over $11 billion if you add in the Thanksgiving holiday.

Retailers aren’t going to let a pandemic get in the way for massive sales. Instead, they’re going to adapt to need to rely on different strategies to be successful. Many retailers have already their Black Friday deals and they wont end in November. We’re in a new sales climate, but people are still going to buy.

Anyone who is making sales needs to pay attention to the strategies being used on Black Friday in 2020. This represents the landscape of retail and e-commerce strategies alike. Many stores are trying new tactics, and customers will find deals from the comfort of their own homes.