How Starbucks Stole Christmas
4 min readDec 23, 2021
Go to church or rent a movie; it’s not hard to find the origin of Christmas. This story has been told many ways, but fewer people will tell the story of Christmas’s near-death experience. Perhaps this is because Christmas is still alive and well, but some people recall a time Starbucks tried to kill the holiday.
Each year, Starbucks will celebrate the season with a Christmas roast, festive beverages, and a holiday-themed cup. In 2015, we just got an undecorated red cup. No ribbons, wreaths, or snowflakes: just red.