Member-only story
How Starbucks Stole Christmas
Go to church or rent a movie; it’s not hard to find the origin of Christmas. This story has been told many ways, but fewer people will tell the story of Christmas’s near-death experience. Perhaps this is because Christmas is still alive and well, but some people recall a time Starbucks tried to kill the holiday.
Each year, Starbucks will celebrate the season with a Christmas roast, festive beverages, and a holiday-themed cup. In 2015, we just got an undecorated red cup. No ribbons, wreaths, or snowflakes: just red.
By most accounts, red is a holiday color, so why was this year any different? It mostly pertains to the designs from prior years. These cups had trees, snowflakes, and snowmen. Again, these are holiday-related objects, but they’re not inherently Christmas.
Yet we’d be lying to ourselves if we said these objects remained culturally relevant on December 26th. The color red is still acceptable, but trees come down and Frosty has melted.
The War on Christmas
The controversy (if you want to call it that) begins with a 2015 Facebook video from a man named Joshua Feuerstein. When he saw the simple red cup, he saw an attack. Companies were erasing Christianity in favor of generic holiday observances.
