How Rihanna Changed Beauty Standards and Conquered the Business World

Michael Beausoleil
7 min readMay 10, 2021

Fans of Rihanna’s music have been eagerly waiting her ninth album, affectionately called “R9.” It has been a long time since she released new music: over five years since Anti dropped in 2016. The album still receives love, and was recognized as the first album by a Black woman to spend 200 weeks on the Billboard 200.

Clearly, Rihanna has a strong fan base. She’s earned a legacy in the music industry, but she’s currently building an empire elsewhere. In the beauty world Fenty has become one of the biggest names in recent years. Rihanna created the brand with an interest in creating affordable, inclusive makeup. Like many young girls, she was fascinated by cosmetics while growing up. Once she became an adult in the entertainment industry, she felt the impact of beauty standards and didn’t see herself in those molds. So, she wanted to change that.

Rihanna representing Fenty via Martin Bureau/AFP/Getty Images/ The Guardian

While you might be eager to hear the next Rihanna project, she’s been keeping herself quite busy. Not only does she have a brand centered around empowerment, it is estimated to be worth $17 billion in 2021. Rihanna is now a successful businesswoman, and it all began with personal passion and a sense of authenticity.

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The Birth of Fenty Beauty

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Michael Beausoleil
Michael Beausoleil

Written by Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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