How Popeyes Started a Chicken Revolution
5 min readNov 12, 2019
America has a new obsession. It’s not with a singer, TV show, or cuddly animal. This time, America is in love with a chicken sandwich.
In the first half of 2019, Popeyes was just another fast food restaurant with a catchy jingle. It specialized in fried chicken, traditionally on the bone, and was primarily competing against Kentucky Fried Chicken. All of this changed in the second half of the year when they introduced their chicken sandwich. The sandwich was crafted with care and designed to be a more premium offering, but Popeyes was not prepared for the…
