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How Popeyes Started a Chicken Revolution
America has a new obsession. It’s not with a singer, TV show, or cuddly animal. This time, America is in love with a chicken sandwich.
In the first half of 2019, Popeyes was just another fast food restaurant with a catchy jingle. It specialized in fried chicken, traditionally on the bone, and was primarily competing against Kentucky Fried Chicken. All of this changed in the second half of the year when they introduced their chicken sandwich. The sandwich was crafted with care and designed to be a more premium offering, but Popeyes was not prepared for the success of the sandwich. The company’s two month supply of chicken filets sold out within two weeks, leaving Popeyes without enough chicken to meet customers’ demands. So, they had to stop selling the sandwich for two months.
Fast forward to November and the chicken sandwich is back. So is the demand for the sandwich, leaving Popeyes with lines out the door and customers eager to try the sandwich before it disappears again.
How did this all happen? Why did this happen? And most importantly, can Popeyes sustain the success.
What’s In a Popeyes’ Chicken Sandwich?
There’s a reason people rave over this sandwich, and it boils down to the ingredients in the dish. Of course, there’s the chicken in the…
