How NOBULL Turned a Niche Product into a Business
When you think of athletic shoes, names like Nike or Adidas probably pop into your head. The market is really competitive, and there’s probably already a shoe for every activity you could think of. That doesn’t mean there aren’t brands trying to make practical but fashion-forward shoes for specific markets. In the Crossfit world, NOBULL was one of those brands trying to stand out among the competition. They may have been late to the Crossfit game but right now they’re a noticeable player in the game.