How CosMc’s plans to invade and transform the beverage industry
6 min readMar 30, 2024
America is changing its attitude toward restaurants, and it’s motivating McDonald’s to make a cosmic change.
In late 2023, McDonald’s Corporation opened its first CosMc’s location — a beverage-focused restaurant with offerings that could let it compete with Starbucks or Dunkin’. And, on the surface, the menus seem fairly comparable.
Dig deeper and you’ll see CosMc’s hopes to offer a different experience than its competitors because it knows preferences are changing. As Starbucks is designing new…