How American Apparel Went From Stylish to Fashion Disaster

Michael Beausoleil
7 min readMay 17, 2024

Believe it or not, there’s a growing number of teens and young adults who are infatuated by the early 2010s aesthetic. Well, if you want to know what that era looked like, just look at an American Apparel ad.

For some time, American Apparel was the go-to brand for environmentally conscious and perpetually broke hipsters to get their basics. It was known for its simple yet bold clothing, and as the name implies, the products were made in the United States.

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions