How Allbirds Challenged Amazon and Earned Me as a Customer

We live in a time where marketing and brand identity are just as important as the product itself. Without these principles, major brands are going to flex their resources and undercut newcomers. Among these major brands, Amazon may be the biggest culprit and the most likely to try to steal customers from emerging brands.

In 2019 Amazon was selling the 206 Collective Wool sneaker. This shoe was clearly inspired by the design of the Allbirds brand, particularly their Everyday Running shoes. Both were made of wool, machine washable…