Five products that warned Apple that people don’t want the Vision Pro

Michael Beausoleil
7 min readJun 21, 2023

The future is looking digital. Apple revealed the Apple Vision Pro at its 2023 Worldwide Developers Conference, introducing the world to its first venture into spatial computing.

The announcement came with many surprises, but none greater than the price tag. At its launch in early 2024, the Vision Pro will retail for $3,499, making it one of Apple’s most expensive products. While there’s some incredible technology in the device, the price point isn’t going to help people adopt a wearable headset.

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions