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Canned Cocktails? Cutwater Spirits Bets They’re the Next Big Thing
When you think of a cocktail, you probably imagine yourself in a bar. They require multiple liquors, juices, garnishes, and other flavors. Then, you’re left with a big bill.
While you’re imagining a cocktail, you’re not likely to have an aluminum can in the picture. Yet you can buy beer in a can, and there’s no reason cocktails can’t be consumed the same way. Customers aren’t accustomed to being served cocktails, and this narrative can be quite profitable. Removing the bartenders and fancy mixing glasses can trim the cost of a cocktail significantly.
In San Diego, Cutwater Spirits has been working to reinvent the way we think of cocktails. This means customers can go to a grocery store and pick up a four-pack of their favorite drink for the price of a single order at the bar. They’re riding a wave of success that resulted in a Superbowl ad, and there’s no sign of slowing down.
The Birth of Cutwater Spirits
San Diego seldom gets recognition for its contributions to the US beer and spirits market. Tourists may overlook this industry, but San Diego County has more breweries than any other county in the United States. Based on the number of businesses in the industry, we’re bound to see some innovations come out of San Diego.
