Award Shows Are Losing Viewers, but Will They Ever Die?

On May 23, 2021, 2.33 million people tuned into the Billboard Music Awards. This is over 1.25 million fewer viewers than the 2020 show. A month earlier, the Academy Awards dropped by 58% when compared to 2020. In March 2021, the Grammy’s hit a historic low with only 7.88 million viewers.

These are just a few bullet points demonstrating the declining interest in award…

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User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions