Award Shows Are Losing Viewers, but Will They Ever Die?

Michael Beausoleil
6 min readJun 1, 2021

On May 23, 2021, 2.33 million people tuned into the Billboard Music Awards. This is over 1.25 million fewer viewers than the 2020 show. A month earlier, the Academy Awards dropped by 58% when compared to 2020. In March 2021, the Grammy’s hit a historic low with only 7.88 million viewers.

These are just a few bullet points demonstrating the declining interest in award…

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions