Are we wrong about Bud Light’s Dylan Mulvaney Scandal?

Michael Beausoleil
6 min readJul 11, 2023

Wassup with Budweiser?

The beer brand has found itself at the center of controversy, and it stems from an advertising campaign featuring trans influencer Dylan Mulvaney. In March, the social media star celebrated the first anniversary of coming out as trans and “day 365 of girlhood.”

So, Budweiser sent her Bud Light to celebrate and the brand gave her a custom can with her face on it. To be clear, this can was not publicly available — it was a one-off. This wasn’t some major publicity campaign, though there was…

--

--

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions