Are Influencers Ruining TJ Maxx?

Michael Beausoleil
5 min readJan 16, 2024

If you’ve been to TJ Maxx lately, you might notice that it’s different than other stores. The shelves are often stocked with new things, you can score a bargain, and the stores are actually popular.

The brand’s popularity has managed to rise during a time when other brands are struggling, and now, you don’t even need to go to TJ Maxx to browse the aisles. Influencers are doing it for you.

Thanks to social media, you can follow other bargain hunters as they hope to score the latest “viral” item. For some, this is a relaxing way to browse the store…

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions