AMC Made the Move That Could Kill Movie Theaters

A trip to the movies may feel very different in the coming years. AMC finally pulled the trigger and started pricing movie tickets based on where you sit.

The program is called Sightline, and it’s already been rolled out in select markets, but AMC plans to have it implemented at all US cinemas by the end of 2023. Fundamentally, it’s a system that allows the company to charge customers more for sitting in seats with the best view of the screen.