AI Is Going to Be Napster 2.0 for the Music Industry

Drake and The Weeknd had a song go viral recently, and they didn’t have to do a thing. In fact, they didn’t sing at all. Artificial intelligence did everything.

The ominous track named Heart on My Sleeve was released by a user named “ghostwriter” and racked up millions of views across platforms. Despite being taken down just as fast as it goes up, it’s made a lot of noise in the music industry.

Universal Music Group (UMG) responded by condemning the use of technology to imitate the likeness of artists’ voices and music production (UMG claims it isn’t against the tech itself). But, it may be too late. AI is generating music, and UMG is scared.

Fans may have mixed opinions on this creation, but the music industry is scrambling. There’s no doubt in my mind that this is a turning point and we’re witnessing history. Just like Napster changed music distribution, this could change the standard for music creation. It’s quite possible Heart on My Sleeve is the first drop before the AI floodgate bursts open.

Why the sudden worry?

This isn’t the first time an AI track showed up online. There have been a lot of AI-produced covers (like “Kanye West” performing Hey There Delilah), to the point that Drake said it was the “last straw” when he encountered…