After a String of Flops, Are Superhero Movies Facing Their Endgame?

Michael Beausoleil
6 min readApr 14

We’re barely a quarter into 2023, but if we look at the first three months, Americans aren’t looking for heroes. It seems the box office has given us more flops than hits.

In March 2023, DC’s Shazam! Fury of the Gods opened to $30.1 million. Compared to its $125 million budget, this is pretty poor, especially for a sequel in a genre known for producing cash cows. And it’s not alone.

Shazam, Morbius, and Ant-Man standing in front of flames
Shazam, Morbius, and Ant-Man
Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions