After 7 Weeks at #1, BTS Proved Billboard Isn’t Measuring Music

Michael Beausoleil
7 min readJul 13, 2021

For seven straight weeks the #1 song in America is Butter by BTS. The Korean boy band has helped to make K-Pop one of the biggest genres in the USA, and they have amassed a huge fanbase. If you’re not part of the “BTS Army,” you’ve likely heard their music before. Last year the song Dynamite hit #1 on the Billboard Hot 100 and was played in commercials. This year, Butter has been the most popular song for over a month. It should be all over the place, right?

--

--

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions