Abercrombie & Fitch Got Themselves Uncanceled. Can They Become Cool?

The early 2000’s was a unique time for the fashion industry. Teens were still heading to malls to buy overpriced graphic tees, logos were plastered on nearly all garments, and you’d pay an upcharge to receive pre-distressed denim.

Perhaps the biggest trendsetter during the time was Abercrombie & Fitch. The teen clothing retailer was known for their overpriced clothing and models who wouldn’t wear anything. The company tried to style itself as the exclusive brand for the popular and beautiful. By doing this, they…