Learning about finance can be tricky to navigate. There’s a lot of information out there, but everyone has different credentials. A lot of people talk about finance in terms of ideals. They’ll tell you what you ought to do, but this often dismisses your personal situation. So, people ignore a lot of the information they receive.

To make matters worse, many people establish their financial knowledge during a vulnerable time. This is early into their careers when they have new jobs and need to check a lot of boxes while filing paperwork. Now they have money coming in, but they’re…


Two decades ago, you would need to go to the mall if you wanted to chase trends. All of the most popular fashion brands had their own stores and the department stores tended to have the latest trends in home goods. In 2020, this experience has drastically changed. Malls are closing, and customers have more options when it comes to making purchases.

During this time period, the name Gap was synonymous with cool. While the brand doesn’t have the same “cool” factor it had decades ago, it was still considered more fashionable than many big-box stores. Now, the brand is…


When you think of a cocktail, you probably imagine yourself in a bar. They require multiple liquors, juices, garnishes, and other flavors. Then, you’re left with a big bill.

While you’re imagining a cocktail, you’re not likely to have an aluminum can in the picture. Yet you can buy beer in a can, and there’s no reason cocktails can’t be consumed the same way. Customers aren’t accustomed to being served cocktails, and this narrative can be quite profitable. Removing the bartenders and fancy mixing glasses can trim the cost of a cocktail significantly.

In San Diego, Cutwater Spirits has been…


Many 2010’s trends are dying, but athleisure has proven it’s more than just a fad. Existing retailers are growing their lines of athletic apparel while newer brands are able to find their footing in this landscape. Specifically, men’s athleisure has received a lot of attention in more recent years. Athletic men who are looking to find some comfortable and presentable clothing might want to turn their attention to Rhone.

The brand enters the market during a time when there is strong demand and many competitors. So, Rhone needs to find a way to differentiate itself from the rest. …


When someone told me early 2000’s fashion trends were back in style, I thought I was being punk’d. This was the era of my childhood, and I was very much influenced by the fads. I remember this time quite vividly, and it seems too soon for turn-of-the-millennium trends to make a comeback. Walking down the street, I started to see some flared jeans, cargo pants, and trucker hats. To my surprise, the fashion is creeping back into style.

This is harmless enough. Even if I don’t like the fashion trends, they’re just clothing. It comes and goes, but they don’t…


When people think of Apple, they often think of a highly innovative brand. We’ve seen a dozen iPhones, generations of iPads, and decades of computers. While they’ve certainly given us a lot of great products, sometimes their influence isn’t headlining news. Over the years, we’ve seen features introduced on devices that seemed minor at first. Years later, most hardware brands would be mimicking Apple.

Upon debuting, these features would be one aspect of a seemingly groundbreaking device. Steve Jobs, Tim Cook, or another Apple representative might have spent a minute highlighting the features. It seemed like Apple was proud of…


We’re all just trying to figure out life. Young adults tend to take adulthood one step at a time, and thinking of the future feels overwhelming. This is normal, and television will depict this stage of life as a rite of passage. Everyday tasks feel like a struggle until you establish a routine. This is when growth occurs.

Nobody becomes fully independent overnight, and it can take years to understand all the complexities of adulthood. This means we will slowly acquire skills and build strength as time progresses. …


Anyone who has ever gone to an MLB game knows it’s a fun and exciting environment. There’s no better way to watch a baseball game, but be prepared to spend some money. Everything is more expensive inside park gates, but the experience never feels complete without a hot dog or a drink.

via Petco Park

On Saturday, August 21st, I went to go see the Padres play against the Phillies at Petco Park. The game started off slow, but the drama was unfolding off the field. The park’s payment system went down and customers couldn’t purchase food or drinks. …


On September 22, 2021, the 41st season of Survivor will premier on CBS and Paramount+. This is an amazing lifespan for a primetime show, and it demonstrates the permanence of reality television on TV. It’s also no secret that I love competition reality shows. I was late to the survivor bandwagon, opting instead for the summer fun of Big Brother or The Challenge on MTV. I prefer these shows, but Survivor seems to be the most influential in the genre.

When watching people compete, there are some truths about human behavior that emerge. Early into its life, this was part…


In 2020, McDonald’s did something unexpected. They released a collaboration meal with Travis Scott, a massively popular rapper and producer. Since then, the fast-food chain has been plastering celebrity faces onto promotional meals at an alarming rate. In the course of twelve months, four artists have collaborated with the fast-food giant.

The Travis Scott partnership marks the first celebrity-inspired meal since 1992, when the McJordan was released. This was during the height of Michael Jordan’s career, and the promotional meal was mostly served in the Chicago area. The McJordan is nearly identical to the Travis Scott meal, but it seems…

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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