McDonald’s marketing and user experience have a natural overlap. Customers might see a deal when they’re actually being manipulated.

Few things embody the American spirit like McDonald’s. The restaurant synonymous with the term “supersize” fits perfectly in a nation that keeps pushing boundaries. In fact, the chain has over 13,000 locations in The States and is present in most places in the country. The farthest you can be from…

There’s a level of self-reflection needed when you scroll through your social media feed. When you’re looking at Facebook ads, TikTok recommendations, or Instagram suggestions you’re receiving an individualized experience. Technology has come a long way, but it’s not that smart. These algorithms collect data based on your history and…

As soon as the term ‘Tide Pod challenge’ entered the cultural lexicon, P&G took action.

Ralphy with soap in his mouth in A Christmas Story via MGM & UA Entertainment Co.

The internet has inspired young people to do a few odd things. They may have planked on some tables and spun some fidget spinners, but these are harmless enough. Other times, people are inspired to do really absurd things when they log online.

Perhaps one of the worst, and most…

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store