If you’ve spent any time walking around Southern California you’ve likely seen someone with a “v” on the left leg of their shorts. Brand names are splashed across a lot of the clothing you’ll find in this part of the country, but the locals know the “v” is for Vuori. This Encinitas-based athletic line has built a strong following, and has been experiencing stready growth since it was found in 2015.

In the right part of the country, Vuori is an established brand. In other parts, this brand is going to be popping up on yogis, surfers, and lifters. Clearly…


A lot of brands needed to make some adjustments while the world was transforming in 2020. Consumer behaviors changed, restaurants closed, and confusion guided our behaviors. In the middle of the hysteria and misinformation was the brand Corona, known for their Mexican lagers.

I don’t think I need to explain why 2020 was a really bad time to have the name “Corona.” Naturally, there was some fear for the brand who would be impacted by consumer’s illogical responses. Early into the pandemic, a reported 38% of people surveyed said they would avoid Corona because of the coronavirus pandemic.

Fortunately, Corona…


I have a lot of be proud to in my life. I can pay my bills, have a supportive group of family and friends, and I love the place I live. By many measures, I am successful. There are times when I feel I am a failure or I’m not meeting my full potential, but I also know there are millions of people who would love to have my accomplishments. Part of this comes from the fact that I didn’t obtain my current status overnight; it took effort.

We’re all works in progress. Along the way we face adversity, and…


I remember watching the Super Bowl in 2005. I’m not a huge sports fan, but I said I was watching for the commercials. Turns out, there was a commercial that actually caught my attention. It was from a name I’d never expect: Napster. In the commercial, they highlighted their legal music service. For $15 a month, you could fill your MP3 player with all the music you wanted.

Later in the week I would go online and search for Napster. I’d find out the ad was voted the worst Super Bowl commercial of the year. Despite this, the offer was…


I was walking down the street the other day, and saw myself sharing the sidewalk with an unexpected companion. Parked next to me was an e-scooter, and not a Bird or Lime scooter. It was a new company I’d never seen before named “Link”.

In 2019, the streets were littered with sharable electronic scooters and bikes. They were weaving through traffic, zipping past walkers on the sidewalk, and blasting through stop signs. It seemed no traffic laws applied to the scooters, but there’s no doubt they were popular. Different parts of the country were exposed to different brands, but San…


Growing up means leaving some things in the past

Photo: Andreea Pop/Unsplash

I’ve reached a point in my life where I need to admit something: I’m getting old. I’ve replaced the phrase “when I grow up” with “when I choose to be an adult,” and most grown-up responsibilities have become part of my routine. Life is full of commitments, and whether or not I want to, I need to address them. Ignoring them could have serious repercussions on my finances, health, or relationships.

I’m now in my early 30’s. This means I am young enough to remember some of the things I could get away with as a young adult. In fact…


If you’ve followed tech news in 2020, there’s no doubt you’ve heard of the new hotspot: Texas. Brands like Telsa and Google are building campuses in the state, but they’re only a couple of the many companies expanding into the Lonestar State. Some companies already have a presence in Texas; Apple has an Austin headquarters where they are focusing their expansions. Without a doubt, Texas has become a tech hotspot.

It wasn’t always this way. A decade ago, Silicon Valley was the biggest name in tech. Google and Apple were stood out for their with their presence, and many more…


If you’ve watched the news recently, you’ve probably heard of a celebrity getting “canceled.” These are people who have done something so offensive and outrageous that the public bands together to revoke their support for that person. Often, the offending instance happened years in the past but has resurfaced thanks to web sleuths digging up the evidence. Other times, the offenses are new occurrences. Before the dust has settled, careers have been terminated and the celebrity has been rebranded as a villain.

Recent victims of cancelation include Dr. Seuss, Morgan Wallen, and “cancel culture” itself. Twitter seems to cancel a…


Want to know what I was doing in the summer of 2000? I was hunched over a keyboard playing The Sims. These were the early days when design options were limited, no one ever aged, Sims were confined to a single lot, and the term “woohoo” has no meaning. As simple as it was, I spent hours building a loving family and designing the perfect household. Then, I’d set it on fire.

Toward the end of that summer, the first expansion pack was released. I was all too willing to spend my money so my Sims could be Livin’ Large


Toward the end of my schooling, I started to hear professionals talk about their working experiences. In these discussions, they kept referencing the risks of professional burnout and warned us of the dangers of all-consuming work environments. Then I started hearing more buzzwords like “work-life balance” and “office culture.”

It may have been my naiveté, but I ignored these warnings. It’s not that I thought I was immune to burnout, rather I thought this was a good problem to have. If you’re burning out at work, at least you have work. …

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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