5 Ways Manscaped Marketed Itself Into a Household Name

Michael Beausoleil
4 min readDec 8, 2023

If you have any hair on your body, chances are you own a razor of some sort. Hair-shaving products are essential items, and generally, they’re not very fun to purchase, but Manscaped managed to infuse some excitement into the grooming industry.

How do you turn a shaver into a cultural phenomenon? It takes balls.

Manscaped lawn mower and two logos

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Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions