5 Ways Manscaped Marketed Itself Into a Household Name

If you have any hair on your body, chances are you own a razor of some sort. Hair-shaving products are essential items, and generally, they’re not very fun to purchase, but Manscaped managed to infuse some excitement into the grooming industry.

How do you turn a shaver into a cultural phenomenon? It takes balls.

On a 2018 episode of Shark Tank, Manscaped received $500,000 from Mark Cuban and Lori Greiner. Five years later, the business has seen tremendous growth — and not the kind you want to shave down. It’s valued at $1 billion, and it’s gaining a loyal following.

This success wasn’t a mistake. While customers may see a humorous, modern brand, behind the scenes there’s a smart company with masterful marketing and a clever strategy to infiltrate the grooming market.

It found a hole in the market

People don’t talk about male grooming too much, especially when you’re referring to trimming sensitive areas. So, what do people do when they encounter a taboo topic? They search online, and manscaped was determined to be that top result.

Founder Paul Tran wanted to infiltrate this untapped market, and he didn’t beat around the bush. The company told customers exactly what it does by naming itself “Manscaped,” a…